Why We Joined Bon Appétit

13 Th10, 2020
602 915 lượt xem

New leadership Editor-in-Chief Dawn Davis, Executive Editor Sonia Chopra, and Global Brand Advisor Chef Marcus Samuelsson talk about why they joined Bon Appétit and what they have planned across print, social, and video.
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Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

Why We Joined Bon Appétit

  • Hi, we’re the new leaders of Bon Appétit. We know it's been a while since we've posted a video, and we are really excited to welcome you back and share the next chapter of BA with you. We are listening, learning, and building something together that showcases our best. We're building a team that is empathetic, respectful, and open to being challenged; that is paid fairly for their contributions; and that represents the audience we hope to serve. You're going to see new shows, new and familiar faces, and a whole lot of new recipes. And get ready for more from inside the Test Kitchen in the new year. We can’t wait to show you what we've been up to, and we really hope you love our new vision for Bon Appétit. Sonia, Marcus, & Dawn

    Bon AppétitBon Appétit11 ngày trước
    • Is Chris Morocco is still director of the Test Kitchen? He had responsibility for keeping PoC underpaid and under-represented He’s the one who promoted the mediocre folks.

      chromiumjadechromiumjade6 giờ trước
    • You just reinforce the fact that ur run by non people of colour (Canadian I know). You would have made more of a statement by standing by the people who left BA. This just shows that all 3 of you care more about money rather than making a statement surrounding this cause. You are all jokes stop pretending to be more than you are

      Kevin WilliamsKevin Williams21 giờ trước
    • The bonappetit machine

      aloofaloofNgày trước
    • lol

      NoraNora2 ngày trước
    • Gross. We like Sohlae, Rick, Christina, and Priya, gaby and hunzi too dude. And we do care what goes on behind the scenes. Not everyone likes white washed content like u

      shahnaz vatankhahshahnaz vatankhah2 ngày trước
  • this is so embarrassinggggg

    Miri LinaMiri Lina21 phút trước
  • Cuz everyone else quit, you mean.

    Shredded CheeseShredded Cheese4 giờ trước
  • Lmao I love seeing the left eat themselves up with their own bs.

    1234coolman1234coolman4 giờ trước
  • Just here to dislike👎

    Double RetardDouble Retard4 giờ trước
  • NO

    Kevin DatoKevin Dato4 giờ trước
  • Won't be subbing unless Claire and Brad are on your show. I might watch occasional brad videos otherwise, but without claire, brad loses a lot of his spark.

    Dylan StefiukDylan Stefiuk4 giờ trước
  • Tone deaf much?

    Dylan StefiukDylan Stefiuk4 giờ trước
  • I had unsubscribed after the fiasco during the summer only to be reminded this channel exists by David Seymour

    bloxmaker5900bloxmaker59005 giờ trước
  • Bon Appetit is now bowing to the left. Unsubscribing!

    E BE B5 giờ trước
  • Tokens

    david vazquezdavid vazquez6 giờ trước
  • Marcus samuelsson.... Your definitely paying him. But didn't pay the last set of brown people that left....

    King JuciferKing Jucifer7 giờ trước
  • Please address your s***, then maybe, just maybe, we can talk about food.

    Rouck CRRouck CR8 giờ trước
  • I am confident these three people are amazing. I still find it infuriating that they’d rather pay new hires (probably substantially more, Chef Marcus is well known) rather than do right by the staff they had for YEARS. The message they’re sending to their employees is clear, shut up or leave. So disappointing.

    ritas619ritas6198 giờ trước
  • Am I the only person that thinks the term POC is ridiculous?

    Joel ThomasJoel Thomas8 giờ trước
  • Please unsubscribe

    DelvonDelvon10 giờ trước
  • Haha why did you join? Because of the money they pay for your salaries?

    Edward LiEdward Li10 giờ trước
  • Wow....

    GameReaper95GameReaper9510 giờ trước
  • Now tell us what their salaries are, and the salaries of all their white coworkers.

    SkittlessourSkittlessour11 giờ trước
  • This is just disappointing.

    D HD H11 giờ trước
  • "I'll just hire three new POC and all my troubles will go away." Sincerely, Bon Appetite.

    Min GleMin Gle12 giờ trước
  • I'm so glad to see this, and also I hope you guys understand that you have Sohla thank for the fact that this exists at all.

    Katherine KnechtKatherine Knecht14 giờ trước
  • Wow I hope they got paid as much as everyone else.

    S VS V14 giờ trước
  • "We didn't pay our former employees fairly, so we hired for diversity reasons and most likely paid them more than the people who helped build our brand" Literally the message this gives. Unsubscribed.

    Noa EntertainmentNoa Entertainment15 giờ trước
  • 😲😯😮😦😧😟😕😐😑👎✌️

    Kay GeniesseKay Geniesse16 giờ trước
  • Dear BIPOC employees, The dislikes aren't for you they're for BA and CN.

    RitakiRitaki17 giờ trước
    • No they're for the blacks. Deal with it.

      Chode BlowsonnChode Blowsonn17 giờ trước
  • I came for the food.

    sam Ysam Y17 giờ trước
  • We want you to own up to your mistakes. Acknowledge that what you did was wrong. For you to try and sweep your behavior under the rug only reinforces the fact that you either did it knowingly, or just didn’t care until it affected your $$$. Please make a video looking us in the eyes.

    Allen JolleyAllen Jolley18 giờ trước
    • What is your ethnicity, please?

      Chode BlowsonnChode Blowsonn17 giờ trước
  • All you had to do was PAY your employees! Its not that complicated

    Rama HibaRama Hiba18 giờ trước
  • they really said "round up anybody that isn't white chuck them in the video!!!!!"

    JJJJ19 giờ trước
  • You didn't need a new and more diverse team. YOU NEEDED TO LISTEN TO AND PAY FAIRLY THE POC ON YOUR TEAM PREVIOUSLY. This reads as highly disingenuous and honestly I'm not even sure that I will continue to watch BA content even though it was previously one of my favorite channels.

    beautyisntperfectbeautyisntperfect20 giờ trước
  • This has same energy as Jeffree Star's apology.... "so anyways Breonna Taylor". yeah no thanks you corporate slugs

    azixazix21 giờ trước
  • just pay your employee... -_-

    MykasanMykasan21 giờ trước
  • They probably recorded this at gunpoint

    Nerdy_Jr.2737Nerdy_Jr.273721 giờ trước
  • Call me an optimist, call me an idiot, but this may be a step in the right direction. On one hand, after four months of no activity and doing the bare minimum of addressing the issue of racism and unequal pay at BA, this instead of a formal apology and address comes off as “Look at us! We have black friends!” It addresses the lack of representation yes, but not some of the many other ways BA is guilty of that. It still hasn’t addressed the whole sickness. But on the other hand, maybe this’ll serve as a good reset button to the company. We’ll see in time 🤷🏽‍♂️

    Immanuel ArriagaImmanuel Arriaga23 giờ trước
  • hope you asshats actually look at the comments and realize people wont just forgive and forget your past issues (which you refuse to resolve) just because you hired new BIPOC

    Jeremy bingwaJeremy bingwa23 giờ trước
  • Bring all Black People and People of colour just go get attention! This is like look we have Black People too !

    Alex PaulAlex PaulNgày trước
    • They've always had black people. Always. And if they brought in a white person to run it you'd lose your mind. So what, exactly, would you have them do?

      michael donnanmichael donnan21 giờ trước
  • Bon appetit you're still going to the pits

    Native CivilianNative CivilianNgày trước
  • Lmao yikes............

    andrewrocks10andrewrocks10Ngày trước
  • Horrible

    aloofaloofNgày trước
  • Jesus... U don't have to earn OUR respect... Your Companie has to acknowledge the fact it's (was) f-ing with that very "diversity" they try to picture in this video... It's a shame to see how "different" people are seen in this "very divers" State of America

    Max BiancoMax BiancoNgày trước
    • @michael donnan are u sure you understand what's written up there?

      Max BiancoMax Bianco15 giờ trước
    • You're just upset because brown people are in charge now.

      michael donnanmichael donnan21 giờ trước
  • 🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡

    misamisaNgày trước
  • This is the worst way to handle this, all of the good employees are gone, bon appetite isn’t iconic anymore it’s trash, everybody un subscribe

    Aisha ProductionsssAisha ProductionsssNgày trước
  • It’s not the same, not watching bon appetit anymore fake af

    Josh .WJosh .WNgày trước
  • Don't hate on the new guys They are trying their best

    GasparGasparNgày trước
  • I regret giving out this view, but I needed to read these comments. This is incredibly disingenuous and just cringy overall. Completely wack.....

    Jose ReyesJose ReyesNgày trước
  • Look at us we are so diverse

    Sivusek147Sivusek147Ngày trước
  • y’all are better than this. every poc here. y’all deserve better.

    ga acctga acctNgày trước
  • These poor people probably weren't even cared about by the white people on top and were hired for damage control of the company this is disturbing

    Aki - LuckyAki - LuckyNgày trước
  • This is embarrassing and disturbing

    Aki - LuckyAki - LuckyNgày trước
  • Look... it's a step in the right direction, but this wasn't the point. You missed the point by a long shot. The problem was the BA cooks who happened to be any other colour but beige weren't being paid properly. That's what needed addressing. I am all for cultural diversity and I love that there are more POC coming into the team but come on... This all has very "we have black friends" vibes about it and it's not really cool.

    RenlishRenlishNgày trước
  • So sorry to the new people, y’all are being duped lmfao

    Dominique PorchiDominique PorchiNgày trước
  • How pathetically predictable.

    Zai-ra_2k20Zai-ra_2k20Ngày trước
    • @michael donnan address the issues they had with paying relatively previously unknown POC

      Zai-ra_2k20Zai-ra_2k2021 giờ trước
    • You're right, it is predictable. They had to put somebody in charge but it couldn't have been a white person for PR reasons... what should they have done?

      michael donnanmichael donnan21 giờ trước
  • BA is clownin 😳 it’s too late guys

    JuNGLeJuNGLeNgày trước
  • And in the most obvious PR move ever... A leadership team of diversity hires was made in attempts to pull BA out of it's racially charged tailspin.

    F9F9Ngày trước
  • Hilariously out of touch. Unsubbed

    LawlessDarknessLawlessDarknessNgày trước
  • Hey man at least they are doing something

    createausernametruecreateausernametrueNgày trước
  • Top 10 worst anime comebacks

    random channelrandom channelNgày trước
  • How much do you wanna bet that these new BIPOC are probably underpaid?

    Andrew RosadoAndrew RosadoNgày trước
    • Then why would they take the job?

      michael donnanmichael donnan21 giờ trước
  • Unsubscribed. What a load

    Rachel SRachel SNgày trước
    • good, I don't want to see your posts on here anymore. You're very negative.

      michael donnanmichael donnan21 giờ trước
  • What a wildly obvious ploy!

    Ben CusackBen CusackNgày trước
    • They should have surprised everyone and put white people in charge. That would have gone over great, right?

      michael donnanmichael donnan21 giờ trước
  • Oh look, we replaced good people with annoying people.

    Michelle EnglishMichelle EnglishNgày trước
  • Is it possible to retract a view?

    jesus saves anusjesus saves anusNgày trước
    • No. Best you can do is go away and don't come back.

      michael donnanmichael donnan21 giờ trước
  • “I want to ask uncomfortable questions” you mean like “why am I not getting paid?”

    Hayley03Hayley03Ngày trước
  • All you clowns had to do was make a video acknowledging what you did wrong, apologizing, and presenting a plan to solve the issue. Also, why do the new members look so uncomfortable? Do they have a gun pointed at them by Conde Nast corporate goons? Did Adam do the Get Out surgery into one of them?

    18221381822138Ngày trước
    • "...make a video acknowledging what you did wrong, apologizing, and presenting a plan to solve the issue..."? That would be corporate malpractice that would open them up to lawsuits and public ridicule. No one would ever run another ad on their channel. It would be the dumbest thing they could do.

      michael donnanmichael donnan21 giờ trước
  • Also it doesn't matter if Chris is the next video, he was part of the original team so why is it so important that he actually had a video lined up for the release

    hockeygirl1435hockeygirl1435Ngày trước
  • Ok so they had an executive editorial and a editor in chief and yall are butthurt about everything that happened. At least they are trying to make things better. It doesn't matter what all of you think at least they are putting someone who is available to talk about their struggles in the forefront.

    hockeygirl1435hockeygirl1435Ngày trước
  • just give the minorities the whole channel! hahahaha i cant believe you guys decided to go with the decision the white men on the top decided absolutely tone deaf

    foni646foni646Ngày trước
  • BA proves they belong in VIworld by giving a standard youtuber apology. Doesn't address anything, isn't really an apology, and with no indication they will change after this

    Gelo AguilarGelo AguilarNgày trước
  • They can bring in whatever token hires they want as most the people who left weren't worth the screen time, Claire's was the only one of value that's gone. I'll just stick to Chris, Andy and Brad in the mean time. Hopefully they got a nice juicy payday out of it for sticking around through it all.

    illn0rilln0rNgày trước
  • Without Claire, I don't care. I'm done with BA. I joined because I liked Claire doing Gourmet Makes.

    Jared WagnerJared WagnerNgày trước
  • Why did I join Bon Appetit? I don't understand equity pay yet

    LucasLucasNgày trước
  • This is outrageous, you failed so many people, you are terrible Bon Apetit. Deep down you could’ve handled this way better but you decided to replace the people who asked for respect and pay and pushed out this apology . You failed and you’re a terrible company. I cannot fathom how you handled this.

    Marisol LopezMarisol LopezNgày trước
  • I mean at least we got Marcus now

    Man of RiceMan of Rice2 ngày trước
  • Here the thing about all the criticism below, you can call out someone for making mistakes, but if you don't allow them to find a path towards redemption, if every path they attempt gets met with equal criticism, them you stop being an "agent for good". To condemn without offering the chance for reconciliation is morally wrong.

    James NuernbergJames Nuernberg2 ngày trước
  • wait, so claire isn’t here???? she was the best

    Diego VegaDiego Vega2 ngày trước
  • Ah yes, the classic "we made a mistake and we're gonna address it by not really addressing it"... nice one BA

    Tim the EnchanterTim the Enchanter2 ngày trước
  • yikes

    Almat SailaukhanAlmat Sailaukhan2 ngày trước
  • Using colored people as a cover-up. It is 2020, and you thought us people with brains would not figure that out? Yikes...

    Thysen B.Thysen B.2 ngày trước
  • so did sohla, priya, christina, and other poc editors get paid?? no ones answering the question. theyre accting like we'd forget

    maev _maev _2 ngày trước
  • no because wtf is this.. you guys really couldve done better.

    maev _maev _2 ngày trước
  • Oh good , token brown people makes it all better...

    Megan MitchellMegan Mitchell2 ngày trước
    • Tokens are never in charge. These new people are running the channel.

      michael donnanmichael donnan21 giờ trước
  • As much as I'm up against the whole notion of this video, Dawn has some beautiful bone structure.

    AreumAreum2 ngày trước
  • Is everyone getting paid is the REAL question here.. Y’all could have used the “why we joined” as an anecdote while they cooked.. Instead, this seems like a “we got new minorities” showcase.. Definitely lost a viewer because of everything, but this is officially the last view.. It is better to address the elephant in the room than to push it aside for another elephant to fit.. BOO Appétit is more like it..

    Juan MazonJuan Mazon2 ngày trước
    • Good, go away and don't come back. Nobody needs your negative attitude, cooking videos are supposed to be fun.

      michael donnanmichael donnan21 giờ trước
  • So now everybody in black or brown face??.

    Brian ArringtonBrian Arrington2 ngày trước
  • Oh honey, no, this is not taking accountability.

    Lake StephensonLake Stephenson2 ngày trước

    Brian ArringtonBrian Arrington2 ngày trước
  • *lmao* the like to dislike ratio

    Sienna AustinSienna Austin2 ngày trước
  • "americans having a big conversation right now in terms of... identity and culture" YIKES "race" is the word youre looking for.... obviously identity and culture also play huge roles, but the omission of that word was deafening.

    clorofemullyclorofemully2 ngày trước
    • Yes, shame on them for not using the exact words you want to hear. What were they thinking?

      michael donnanmichael donnan20 giờ trước
  • Are we going to talk about what happened? or are we just going to pretend like nothing happened? Your staff had a protest. some of them are gone, because of the way you treated them...

    queen beequeen bee2 ngày trước
  • "Look we found new brown people!"

    Tyler CohenTyler Cohen2 ngày trước
  • This is so painfully scripted. Shame on you guys. Just leave this platform and allow smaller channels to truly take the place of these mega-corporations.

    Huey LongHuey Long2 ngày trước
  • Seeing a lot of white comment on here, voicing their opinions for POC. Any poc on here have anything to say about this statement BA has made?

    Drew BeasleyDrew Beasley2 ngày trước
    • I think they like to be called "BIPOC". I think it means "bisexual people of color".

      michael donnanmichael donnan20 giờ trước
  • Omg

    NarindraNarindra2 ngày trước
  • If you want diversity, then this isn't enough... where are the various asian people? Aborigines, etc. If you want quality, then this isn't enough... I've heard nothing original, it's just generic progressive stuff bedroom feminist could come up with it.

    The flying dutchmanThe flying dutchman2 ngày trước
  • What about hiring some Asians? This damage control is wrong on all levels....unsubscribed

    TheFuronghuaTheFuronghua2 ngày trước
  • so we just aren’t going to talk about the issues with Condé Nast and you’re going to hire all POC? the vibe is “but i have black friends”

    Hannah MillerHannah Miller2 ngày trước
  • I wonder when white people will be allowed to have jobs again.

    tomr200199tomr2001992 ngày trước
  • Bon Appétit could have just stayed away instead of doing this

    Dustin DouglasDustin Douglas2 ngày trước
  • This is a joke right?

    Adelia BelleAdelia Belle2 ngày trước